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Our Strategy
About Camelot > Our Strategy

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Camelot is committed to maximising returns to Good Causes by operating The National Lottery in a socially responsible way.


Camelot’s strategy is focused on two main themes: diversifying the National Lottery game portfolio and improving access to lottery games through new channels of distribution. This focus on innovation and Camelot’s strategy for growth has resulted in an 8.5% (£391.8 million) increase in sales over the last five years.


In the year to 31 March 2008, Camelot increased total National Lottery sales to £4,966.3m, a rise of £54.9m (1.1%) on the figure of £4,911.4m.


The rise in ticket sales helped increase annual returns to Good Causes by £16.3m, from £1,335.5m to £1,351.8m - bringing the total amount which players have helped to raise since the launch of The National Lottery to more than £22 billion. As of the end of 2007/8 returns to the Olympic Lottery Distribution Fund (OLDF) were more than £275m, which is ahead of schedule.


So far, over 300,000 Good Causes awards have been made the length and breadth of the UK - the equivalent of more than 100 awards per postcode district.


For further information on Camelot’s sales performance for the half-year ending 27 September 2008 please click on  Half-year figures.
 
Download the latest National Lottery sales for  September 2008 and sales figures for the previous quarter  Q2 figures - 29 June 2008 to 27 September 2008.


Please visit the Press Pack section of this site for further information on the games in the portfolio and channels of distribution.



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